Marketing and Promotion Options at Web Your Business

When your site is ready, you need to start directing the traffic your way. This is not as easy as it used to be. With hundreds of new sites being placed on the web each day, getting your site ranked highly in the major search engine is not easy. The most critical area of your success on the web is having your name seen in the right places and the right time.

Search engines allow users to quickly locate information using the key phrases and directories. Research has shown that around 50% of prospective buyers enter product names or descriptions into the search engines. Having your site correctly registered with the major search engines helps ensure that potential customers are directed to your site.

We focus our attention on these areas and submit your site according to your product and site content, choosing keywords that will be effective.

Some search engines will continue to revisit your site at regular intervals, these engines will keep themselves abreast of your site development. Others do not!

The latter kind of search engine needs to be told each time there is a change of site content, and it doesn't hurt to update your pages (however small the update), and resubmit your pages anyway. The key to being found is to have your site full of current information. Pages which aren't updated, will rapidly lose rankings in the search engines.

You should never undertake a search engine submission program without having a professional look at your site - doing so can SERIOUSLY harm your search engine positions. Some mistakes are reversable, others are not, which is why is imperative that you seek expert advice BEFORE beginning any submission campaign.

If you use our e-commerce software (Actinic Catalog), the actual products and their descriptions on your site will be indexed by search engines. Other solutions (we evaluated a large number), which generate web pages dynamically from databases, which aren't searchable by search engines, will substantially reduce the number of buyers coming to the site - if they can't find you - they can't buy!

When marketing your site, we are generally guided by you - after all - we probably don't know your business as well as you do! This means that you have the inside track on a lot of the keywords that are PROBABLY being used to search for your site - but are you sure that you know all of them?

We have access to actual search engine data from most of the top search engines each month - which mean we can search our databases and come up with a definitive list, ranked by popularity! This gives us the inside track to make sure that your marketing campaign isn't off target - after all, how would you feel if you missed the 2nd, 3rd, or 4th most popular keywords? Would your site traffic be hurt? You bet it would!